How Do I Start Creating Great Content That Actually Resonates?

Let’s be honest—content creation can feel overwhelming. You open Instagram, see a flood of polished videos, and think, "I need better gear, a fancy setup... and maybe a production team."

But here’s the truth: creating great content that resonates doesn’t have to be complicated. It’s more about mindset than production value.

One of the best lessons I’ve learned is to start by sharing and helping. It’s not about flexing your lifestyle or trying to impress—it’s about being loud about what you love and helping people along the way. Even if your first post gets 10 views—who cares? You’re building momentum.

Here’s a breakdown of what’s worked for me and what might work for you too:

1. Go Big and Simple

If you’re passionate about something, let it show. People connect to passion. Share what you know, even if it feels small to you—it could be huge to someone else. Start with small wins, lessons, or thoughts, and build from there.

2. Advertise What’s Already Working

Not all content will go viral—and that’s fine. But when a post performs better than usual, boost it. A post with 1,000 organic views? That’s a sign. Turn it into an ad and direct people to your DMs or a landing page. It’s not about luck—it’s about recognizing what’s resonating and amplifying it.

3. Adopt a Growth Mindset

One of the best insights I’ve learned is that if you’re always learning, you’re always growing—and when you’re growing, fear doesn’t stand a chance. So don’t get overwhelmed by algorithms or expectations. Focus on getting 1% better with each post. Mindfulness over everything.

4. Use Instagram as a Landing Page

Your first nine Instagram posts? Think of them like a digital storefront. Here’s what you can post to create an instant connection:

• Before and After: Show a project transformation with a clear call to action (e.g., "Comment 'Mix' for a discounted rate—only 10 spots!").
• Case Study: Share a recent win and explain why it was special. Start with a strong hook to grab attention.
• Cinematic Storytelling: Share what you believe in—your values and your worldview. Use b-roll and a voice-over if you want to keep it simple. No sales pitch—just storytelling.
• Sketches: Get creative. Use humor or a short narrative to show off your product or service in a fun way.
• Nostalgic Music Reel: Film a simple walk down the street and share a personal reflection with a nostalgic soundtrack. Sometimes, simple visuals paired with the right music can make a post unforgettable.
• Playback Video: Play your song and sing along—it’s instant connection. Add a tagline like "Got a broken heart? Take a listen."
• YouTube Reels: Share a clip from a conversation with a friend or client. You’d be surprised how often those moments resonate with your audience.
• Problem-Solution: Start by identifying a problem and offer your solution. A simple intro like, "Hi, I’m [Your Name], and I help [niche] solve [problem]" can be powerful.

Final Thoughts

The secret to creating content that resonates? Keep it simple and stay consistent. Share your wins, your lessons, and even your mistakes. The more authentic you are, the more people will connect.

Creating content doesn’t have to be perfect—it just has to be real. Start small, learn as you go, and watch how your confidence grows.

Hope this helps you get started on your next post. And as always: Godspeed to you!

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