.ads-page{overflow:hidden}.ads-page p{font-size:19px;line-height:1.65;max-width:650px}.ads-page .eyebrow{display:block;margin-bottom:25px}.ads-page h1{font-size:clamp(54px,6vw,90px);line-height:1.05}.ads-page h2{font-size:clamp(42px,4.5vw,68px);line-height:1.08}.ads-page h3{font:650 28px/1.3 Albert}.ads-page em{color:#885276}.ads-page .scribble{font:28px/1.35 Ugly}.ads-purple{background:#885276;color:var(--cream)}.ads-hero{display:grid;grid-template-columns:1.15fr 1fr;gap:8%;align-items:center}.ads-board{position:relative;min-height:570px;background:var(--mint);padding:30px;border-radius:90px 5px 5px 5px}.ads-board>.eyebrow{margin-left:25px;font-size:11px}.ads-paper{position:relative;padding:25px;width:72%;box-shadow:5px 7px 0 #214d4025;z-index:1}.ads-paper>span{font-size:10px;letter-spacing:.1em}.ads-paper p{margin:15px 0 0}.ads-paper-one{background:var(--cream);transform:rotate(-6deg)}.ads-paper-two{background:var(--pink);margin:-5px 0 0 auto;transform:rotate(5deg)}.ads-paper-three{background:var(--cream);margin:-5px 0 0 15px;transform:rotate(-3deg)}.ads-board-line{position:absolute;inset:50px 0 0;width:100%;height:85%;fill:none;stroke:var(--forest);stroke-width:2.5;stroke-linecap:round;pointer-events:none}.ads-platforms,.ads-testing,.ads-launch,.ads-report,.ads-budget,.ads-story,.ads-faq{display:grid;grid-template-columns:1fr 1fr;gap:9%;align-items:start}.ads-channel-list{list-style:none;display:flex;flex-wrap:wrap;gap:10px;padding:15px 0 0}.ads-channel-list li{padding:12px 17px;border:1px solid var(--forest);border-radius:30px;font-size:16px}.ads-channel-list .ads-primary{background:var(--forest);color:var(--cream)}.ads-channel-list small{display:block;font-size:10px;margin-top:4px}.ads-section-top{display:flex;justify-content:space-between;align-items:end;gap:50px;margin-bottom:40px}.ads-section-top>p{max-width:450px}.ads-stages{display:grid;grid-template-columns:repeat(3,1fr);gap:15px;margin-bottom:25px}.ads-stages button{background:transparent;border:1px solid var(--forest);color:var(--ink);padding:20px;text-align:left;font:650 19px Albert;cursor:pointer;border-radius:4px;transition:background .25s,transform .25s}.ads-stages button span{display:inline-grid;place-items:center;width:35px;height:35px;border-radius:50%;background:var(--mint);margin-right:12px;font:18px Ugly}.ads-stages button.is-active{background:#885276;border-color:#885276;color:var(--cream)}.ads-stages button.is-active span{background:var(--pink);color:var(--ink)}.ads-stages button:hover{transform:translateY(-3px)}.ads-stages button:focus-visible{outline:3px solid var(--forest);outline-offset:4px}.ads-stage-panel{display:grid;grid-template-columns:1.2fr 1fr;gap:8%;padding:40px;background:var(--mint);border-radius:5px 45px 5px 5px}.ads-stage-panel h3{margin:0 0 20px}.ads-stage-panel p{margin-bottom:0}.ads-stage-note{padding:25px;border-left:2px dashed var(--forest);align-self:center}.ads-stage-note .scribble{font-size:30px}.ads-stage-arrow{display:block;font-size:45px;color:#885276;margin:10px 0}.ads-stage-note p{font-size:16px}.ads-testing em{color:var(--pink)}.ads-test-sheet{background:var(--cream);color:var(--ink);padding:35px;transform:rotate(2deg);box-shadow:10px 12px 0 #152e2780}.ads-test-sheet>div{border-top:1px dashed #242b2550;padding:20px 0}.ads-test-sheet b{font-size:22px}.ads-test-sheet p{font-size:17px;margin:10px 0 0}.ads-test-sheet>.scribble{display:block;color:#885276;margin-top:15px}.ads-launch ol{list-style:decimal-leading-zero;padding-left:30px;margin:0}.ads-launch li{padding:20px 0 20px 18px;border-top:1px solid #242b2540}.ads-launch b{font-size:23px}.ads-launch li p{font-size:18px;margin:10px 0 0}.ads-review{background:var(--cream);border-radius:5px 45px 5px 5px;padding:35px}.ads-review p{border-bottom:1px solid #242b2540;padding:16px 0;margin:0;font-size:20px}.ads-review p span{font:24px Ugly;color:#885276;margin-right:12px}.ads-review small{display:block;margin-top:25px}.ads-budget-note{align-self:center;padding:35px;background:var(--pink);transform:rotate(-3deg);border:1px solid var(--ink)}.ads-budget-note>span{display:block;font-size:12px;letter-spacing:.07em}.ads-budget-note strong{font:clamp(45px,5.2vw,77px)/1.2 Hightide;display:block;margin:20px 0;color:#885276;white-space:nowrap}.ads-budget-note>div{border-top:2px dashed #242b2550;margin:25px 0}.ads-budget-note .scribble{margin:0}.ads-story{align-items:center}.ads-story figure{margin:0;transform:rotate(-2deg)}.ads-story img{display:block;width:100%;aspect-ratio:1;object-fit:cover;border:10px solid var(--cream)}.ads-story figcaption{margin-top:25px}.ads-faq details{padding:22px 0;border-top:1px solid #242b2550}.ads-faq summary{font-size:20px;font-weight:650;line-height:1.4;cursor:pointer}.ads-faq details p{font-size:18px}.ads-close{text-align:center}.ads-close p{margin:25px auto}.ads-close h2{max-width:850px;margin:auto}@media(max-width:850px){.ads-hero,.ads-platforms,.ads-testing,.ads-launch,.ads-report,.ads-budget,.ads-story,.ads-faq{grid-template-columns:1fr;gap:40px}.ads-board{max-width:550px;width:100%;box-sizing:border-box}.ads-section-top{display:block}.ads-section-top>p{max-width:650px}.ads-stages button{padding:16px;font-size:17px}.ads-stages button span{display:grid;margin-bottom:10px}.ads-stage-panel{gap:25px;padding:30px}.ads-budget-note{max-width:500px}.ads-story figure{max-width:600px}}@media(max-width:550px){.ads-page section{padding:60px 6%}.ads-page h1{font-size:52px}.ads-page h2{font-size:43px}.ads-board{padding:25px;min-height:530px}.ads-paper{padding:20px;width:78%}.ads-paper p{font-size:27px!important}.ads-stages{gap:8px}.ads-stages button{padding:12px 9px;font-size:15px}.ads-stages button span{width:30px;height:30px}.ads-stage-panel{grid-template-columns:1fr;padding:28px 22px}.ads-stage-note{border-left:0;border-top:2px dashed var(--forest);padding:25px 0 0}.ads-stage-note .scribble{font-size:26px}.ads-test-sheet,.ads-review,.ads-budget-note{padding:28px}.ads-budget-note strong{font-size:52px}.ads-launch li{padding-left:10px}.ads-story img{aspect-ratio:1.15}}@media(prefers-reduced-motion:reduce){.ads-stages button{transition:none}.ads-stages button:hover{transform:none}}

/* Advertising gets a warmer studio palette and its own visual language. */
.ads-page{--sand:#efe4c8;--rust:#bb492d;--river:#8faebb}.ads-hero{background:#f3e8b6}.ads-board{background:#e9c4a8}.ads-paper-two{background:#f3e85d}.ads-paper-three{background:#fff8e9}.ads-platforms{background:#e99070}.ads-platforms em{color:var(--ink)}.ads-channel-list .ads-primary{background:var(--ink)}.ads-journey{background:#f8efde}.ads-report{background:#e8d8ba}.ads-report em{color:#a54029}.ads-budget{background:#fff8e9}.ads-budget-note{background:#f3e85d}.ads-story{background:#e99070}.ads-story em{color:var(--ink)}.ads-close{background:#f3e8b6}.ads-testing{background:var(--ink)}.ads-testing em{color:#f3e85d}.ads-river-layout{display:grid;grid-template-columns:minmax(220px,.8fr) 1.2fr;gap:7%;align-items:stretch;max-width:1100px;margin:45px auto 0}.ads-river-map{height:100%;min-height:1000px}.ads-river-map svg{display:block;width:100%;height:100%;max-height:1200px}.ads-river-bank{fill:none;stroke:#f9f4e7;stroke-width:50;stroke-linecap:round}.ads-river-water{fill:none;stroke:#8faebb;stroke-width:35;stroke-linecap:round}.ads-river-current{fill:none;stroke:#fff8e9;stroke-width:3;stroke-dasharray:3 15;stroke-linecap:round;animation:river-flow 2s linear infinite}.river-number{font:23px Ugly;fill:var(--ink);text-anchor:middle}.river-sea-label{font:9px Albert;letter-spacing:1px;text-anchor:middle;fill:var(--ink)}.ads-river-stops{display:grid;grid-template-rows:repeat(3,1fr);padding-top:90px}.ads-river-stops article{padding:35px 0;border-bottom:1px dashed #242b2550;align-self:center}.ads-river-stops article:last-child{border:0}.ads-river-stops h3{font-size:29px;margin:0 0 20px}.ads-river-stops .eyebrow{margin-bottom:18px;color:#a54029}.ads-river-stops .scribble{color:#885276;font-size:26px}.ads-whiteboard{position:relative;padding:34px;background:#fffcf1;color:#242b25;border:9px solid #c5b69a;border-radius:10px;box-shadow:12px 15px 0 #1118;transform:rotate(1deg)}.ads-whiteboard>.eyebrow{font-size:10px}.board-writing p{font:27px/1.4 Ugly!important;margin:15px 0}.board-cross{position:relative;display:inline-block;color:#8b8176}.board-cross:after{content:'';position:absolute;left:-5px;right:-10px;top:50%;height:3px;background:#bb492d;transform:rotate(-8deg)}.board-formula{color:#885276}.board-formula span{color:#bb492d}.board-draw{width:100%;height:55px;fill:none;stroke:#bb492d;stroke-width:3;stroke-linecap:round}.board-draw path{stroke-dasharray:1;animation:board-write 7s ease-in-out infinite}.board-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px}.board-grid b{font-weight:normal;border-bottom:2px solid #885276}.board-grid p:nth-child(2){transform:rotate(3deg);color:#bb492d}.board-grid p:nth-child(3){transform:rotate(-4deg)}.board-grid s{text-decoration-color:#bb492d;text-decoration-thickness:3px;color:#81776d}.board-bottom{color:#885276;border:2px solid #885276;border-radius:50%;padding:12px 5px;text-align:center;transform:rotate(-3deg)}.board-tray{position:absolute;bottom:-17px;left:15%;right:8%;height:14px;background:#a4957d;border-radius:3px}.board-tray i{position:absolute;width:55px;height:10px;bottom:9px;right:25px;background:#885276;transform:rotate(-3deg);border-right:15px solid #eee}.board-tray i:nth-child(2){right:100px;background:#bb492d;transform:rotate(4deg)}.board-tray i:nth-child(3){right:180px;background:var(--ink)}.ads-launch{background:#efe4c8}.ads-launch-steps{grid-column:1/-1;margin-top:15px}.ads-launch-steps ol{display:grid;grid-template-columns:repeat(4,1fr);gap:35px;list-style:none;padding:0;counter-reset:launch}.ads-launch-steps li{padding:22px 0;counter-increment:launch}.ads-launch-steps li:before{content:'0' counter(launch);display:block;font:24px Ugly;color:#a54029;margin-bottom:20px}.ads-launch-steps b{font-size:21px}.ads-launch-steps li p{font-size:17px}.ads-experiment{min-width:0;background:#fff8e9;border:1px solid var(--ink);box-shadow:9px 10px 0 #242b2520;padding:22px;border-radius:8px}.experiment-top{display:flex;justify-content:space-between;gap:15px;align-items:center;font-size:10px;letter-spacing:.08em}.experiment-top button{background:none;border:1px solid var(--ink);border-radius:20px;padding:7px 12px;font:12px Albert;cursor:pointer;white-space:nowrap}.ads-page .experiment-disclaimer{font-size:12px;line-height:1.5;margin:13px 0 20px;color:#675d51}.experiment-card{border:1px solid #242b252f;border-radius:7px;overflow:hidden;background:white}.experiment-brand{display:block;padding:15px 18px;font-size:14px;font-weight:650}.experiment-brand small{display:block;font-size:10px;font-weight:400;margin-top:4px}.experiment-food{aspect-ratio:3/2;background-image:url('assets/ads-nacho-chica.webp');background-size:contain;background-position:center;background-repeat:no-repeat;background-color:#cc3524}.experiment-copy{padding:20px}.experiment-copy>span:first-child{font-size:10px;letter-spacing:.1em;color:#a54029}.experiment-copy h3{min-height:2.6em;margin:12px 0;font:650 28px/1.3 Albert;max-width:100%}.experiment-copy h3:after{content:'|';color:#885276;animation:caret-blink .8s steps(2) infinite}.ads-page .experiment-copy p{font-size:13px;line-height:1.4;margin:8px 0 18px}.experiment-cta{display:block;background:var(--ink);color:var(--cream);padding:12px;text-align:center;font-size:13px}.experiment-metrics{display:grid;grid-template-columns:repeat(3,1fr);gap:8px;margin-top:18px}.experiment-metrics>div{padding:12px 8px;background:#efe4c8;text-align:center;border-radius:4px}.experiment-metrics span{font-size:10px;display:block;text-transform:uppercase;letter-spacing:.07em}.experiment-metrics strong{font:650 26px Albert;display:block;margin-top:8px}.ads-page #experiment-status{font:22px/1.3 Ugly;min-height:2.6em;margin:18px 0 12px}.experiment-progress{display:flex;gap:8px}.experiment-progress i{height:4px;flex:1;background:#ded4c3}.experiment-progress i.active{background:#885276}.ads-page .experiment-footnote{font-size:10px;line-height:1.5;color:#675d51;margin:15px 0 0}.ads-production-photos{position:relative;padding:0 45px 100px 0}.ads-production-photos .production-main{transform:rotate(-3deg);margin:0}.ads-production-photos .production-main img{aspect-ratio:3/4;object-fit:cover}.ads-production-photos .production-small{position:absolute;right:-12px;bottom:0;width:42%;transform:rotate(6deg);margin:0;padding:8px;background:var(--cream);box-shadow:6px 8px 0 #242b2525}.ads-production-photos .production-small img{aspect-ratio:3/4;border:0;object-fit:cover}.production-small figcaption{font:9px Albert;margin:12px 0 5px}.production-main figcaption{max-width:65%;font-size:26px!important}.motion-paused .ads-river-current,.motion-paused .board-draw path,.motion-paused .experiment-copy h3:after{animation:none}.motion-paused .board-draw path{stroke-dashoffset:0}@keyframes river-flow{to{stroke-dashoffset:-36}}@keyframes board-write{0%,10%{stroke-dashoffset:1}45%,90%{stroke-dashoffset:0}100%{stroke-dashoffset:1}}@keyframes caret-blink{50%{opacity:0}}@media(max-width:850px){.ads-river-layout{grid-template-columns:.65fr 1fr;gap:25px}.ads-river-map{min-height:1100px}.ads-river-stops{padding-top:0}.ads-river-stops p{font-size:17px}.ads-whiteboard{max-width:600px}.ads-experiment{max-width:550px;width:100%;box-sizing:border-box}.ads-launch-steps ol{grid-template-columns:1fr 1fr}.ads-production-photos{max-width:600px}}@media(max-width:550px){.ads-river-layout{grid-template-columns:82px minmax(0,1fr);gap:18px;margin-top:25px}.ads-river-map{overflow:hidden;min-height:0;background:#efe4c8;border-radius:50px}.ads-river-map svg{width:200px;max-width:none;height:100%;margin-left:-58px;min-height:1100px;max-height:none}.ads-river-stops{display:block}.ads-river-stops article{padding:30px 0}.ads-river-stops h3{font-size:24px}.ads-river-stops .eyebrow{font-size:10px}.ads-river-stops p{font-size:16px;line-height:1.6}.ads-river-stops .scribble{font-size:22px}.river-sea-label{display:none}.ads-whiteboard{padding:22px 18px;border-width:6px;box-shadow:6px 8px 0 #1118}.board-writing p{font-size:23px!important}.board-grid{gap:12px}.ads-launch-steps ol{grid-template-columns:1fr;gap:0}.ads-experiment{padding:15px}.experiment-copy{padding:16px}.experiment-copy h3{font-size:25px}.experiment-metrics strong{font-size:23px}.ads-production-photos{padding-right:25px;padding-bottom:75px}.ads-production-photos .production-small{right:-4px;width:42%}.production-main figcaption{font-size:23px!important}}@media(prefers-reduced-motion:reduce){.ads-river-current,.board-draw path,.experiment-copy h3:after{animation:none}.board-draw path{stroke-dashoffset:0}}

.river-mobile{display:none!important}.board-formula{animation:formula-write 9s steps(30,end) infinite}.experiment-paused .experiment-copy h3:after{animation:none}@keyframes formula-write{0%{clip-path:inset(0 100% 0 0)}35%,100%{clip-path:inset(0 0 0 0)}}.motion-paused .board-formula{animation:none}@media(prefers-reduced-motion:reduce){.board-formula{animation:none}}@media(max-width:550px){.ads-river-map .river-desktop{display:none}.ads-river-map .river-mobile{display:block!important;width:100%;height:100%;margin:0;min-height:100%;max-height:none}}