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FIELD NOTES / 01CASA GARCIA · PICO RIVERA, CAPARTNERSHIP BEGAN 2023

They came for
the nachos.

They stayed for the story.

A restaurant people already loved.
A new way to share why.

The person behind the numbers.

Don’t take our word.
Take theirs.

Four little stories.
A whole lot of love.

compgrafix_man: My mom brought those verde nachos home in the late 80s. Nothing can compare!
johndefries39: Love that place!!!
lovenicolestitchery: This is a perfect promo post for a restaurant. Honest, real and to the point. This food is amazing, come get some and don’t miss out. Now, I want to go eat there! Thank you.
mokiemokie: Food is delicious! The beans n cheese burrito with verde juice is KILLER!
liza_atherbest: We lived in Pico, born and raised. Now we’re in Riverside, so every chance we get when we’re down in Pico we go straight to Casa Garcia and eat the famous nachos and taquitos.

Real customer interviews. Real comments from the community.Reels open on Instagram

01 / SOMETHING WORTH TALKING ABOUT

The story was
already at the table.

When we began working with Casa Garcia in 2023, its Instagram following was below 1,000. The restaurant already had something worth talking about. It needed a consistent way to bring those conversations online.

Every three months, we returned to interview customers. What kept bringing them back? Again and again, people talked about the nachos.

That became our creative starting point: share the enthusiasm people already felt, in their own words.

02 / GIVE THE STORY SOMEWHERE TO GO

A little appetite.
A reason to return.

01

Hear it.

Regular customer interviews uncover what people love about the restaurant.

02

Share it.

Those conversations become a consistent stream of social content.

03

Keep it going.

Email nurturing and loyalty offers give customers a reason to visit again.

5ON THE 5TH
A REAL OFFER / PICO RIVERA LOCATION

Nacho Chica combo
+ a fountain drink. $5.

A recurring promotion on the fifth of the month connects the content to a clear next step.

See you
next month
03 / WHAT CHANGED

Small following.
Bigger conversations.

In the first 12 months, Casa Garcia’s Instagram grew from fewer than 1,000 followers to 20,000.

In 2025, Nicole reported the restaurant’s biggest sales day in more than 40 years. Customer interviews, loyalty offers and email follow-up became part of an ongoing marketing system.

Results describe Casa Garcia’s experience. The record sales day is reported by Nicole; these results are not a guarantee for another business.

CASA GARCIA × GODSPEED

The results receipt.

Instagram at the start<1,000
12 months later20,000
INSTAGRAM · FIRST 12 MONTHS FROM 2023
Illustrative growth graphic; not monthly data.
2025 / REPORTED BY NICOLEBiggest sales day
in 40+ years.

More than a moment.
A reason to keep going.

The best message
wasn’t ours to invent.

It came from customers telling us what they loved. Our job was to capture it, share it consistently, and connect it to a reason to visit.

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