The website
A full redesign gave CEDI a renewed place to present the school and help families explore what it offers.
OUR WORK Choosing a school
COLEGIO CEDI
Choosing a school
starts with trust.
A new website, an acquisition funnel, and real stories to help future parents understand what CEDI offers.
Hear from CEDI
A school, through its people.CEDI01 / HISTORIAS
THE OPPORTUNITYGive families
Give families
a reason to feel confident.
Parents want to understand the place they’re considering for their children. The school’s people can help make that experience easier to see.
Our work with CEDI brought the website, acquisition journey, and testimonial videos together. The aim was to help prospective parents value the school’s offer and build trust as they explored it.
WHAT WE BUILTThree pieces.
01 02 03
Three pieces.
One clearer introduction.
The acquisition funnel
We built a funnel to connect that initial interest with a next step in the inquiry journey.
The testimonial series
We created videos that brought real experiences into the conversation, helping future parents see the school through its community.
Explore listen start a conversation.
THE COLLABORATION / THE WORKTwo perspectives.
THE DIRECTOR A STUDENT STORY
Two perspectives.
Hear them for yourself.
Working with Godspeed
The director shares CEDI’s experience of the collaboration. Hear his perspective on our ability to deliver and the value of the work.
María Fernanda Ayala
One of the stories produced for CEDI, offering a personal perspective on the school experience.
WHAT THE WORK MADE POSSIBLESomething families
Something families
could connect with.
Together, the website and videos gave CEDI a clearer way to explain its offer. The stories help future parents understand its value, while the funnel provides a path to continue the conversation.
For us, the director’s testimonial is an important part of this case study: the school can describe the experience of working together in its own words.
Explore our work in educationWhat should families
know about your school?
Let’s find the stories and the next steps that help them understand it.
Tell us about your school