Conversion rate over two years
OUR WORK A school has a story.
UNIVERSIDAD AMÉRICA LATINA
A school has a story.
Its people bring it to life.
From the first inquiry to the next conversation. Two years of connecting stories, advertising, and follow-up for Universidad América Latina.
Watch the storiesFIELD NOTES / EDUCATION
01 / CARLOS ÁLVAREZ CORTÉS
A person, not a prospect.
TWO YEARS / A MORE CONNECTED JOURNEY2% 5% +150% ~2,000
Relative increase in conversion rate
Leads per month across Google and Meta
Figures reported by Godspeed for the UAL engagement. The conversion rate rose by 3 percentage points over two years.
THE CHALLENGE / MISSED OPPORTUNITIESThe inquiries were coming.
The inquiries were coming.
What happened next mattered.
UAL wanted to improve conversion. That meant looking beyond the ads to understand how each prospective student was being received.
We explored the journey as mystery shoppers and identified opportunities to make service and follow-up more consistent. The team needed clearer conversation guidance and a more organized way to manage inquiries, so fewer opportunities would fall through the gaps.
OUR ROLE / THE CLIENT STORY ENGINEConnect the story
01 02 03
Connect the story
to the whole journey.
Stories that start conversations
We filmed testimonials and used them in advertising, bringing real experiences into the message prospective students encountered.
A clearer path from the ad
Google and Meta campaigns worked alongside new landing pages and funnels, with CRM integration to help organize incoming prospects.
More consistent follow-up
We improved customer service with AI and built nurturing into the journey, helping the team keep the conversation going after the first inquiry.
The film opens the conversation. The system keeps it going.
THREE FILMS / PERSONAL PERSPECTIVES
Let them tell it.
01THE UNIVERSITY
Working together.
UAL shares its experience working with Godspeed. Hear about the collaboration from the university’s side.
The relationship behind the work.
02THE STUDENT STORY
Carlos Álvarez Cortés
A student story produced for UAL. Carlos brings his own voice to the experience, giving future students someone to listen to.
His experience. His words.
03ANOTHER VOICE / UAL
Esther Mollinedo
Meet Esther and hear her story in this testimonial produced for UAL.
Another person. Another perspective.
WHY WE DOCUMENT THESE STORIESMake room for
Make room for
a real conversation.
Choosing where to study is personal. We enjoy making films that give people room to explain their experience in their own way. For a school, those conversations can help prospective students see beyond a name or a program description.
Explore our work in educationWho could tell
your next story?
Let’s talk about your school, the people behind it, and what you want future students to understand.